codes and conventions of radio trailer

.involves clips from the proggrame-intriging, short, sensational, fun etc.

.good slogan

.appropriate voiceover

.always ends with the scheduling information

.and title of the programme

.day date and time

.last thing you hear is the channels name

Script

.must is entertaining -grab attention, but intriguing

.direct address

.give information about the programme

.links together all of the clips

Music bed

.appropriate-usually instrumental and lasts up to 30 seconds